FIFA FAN FESTIVAL ATLANTA
Artist Liaison · 2026 · Atlanta, GA
The glue between artists, production, and stakeholders at a tournament fan festival, meeting all on-site needs required to move performers seamlessly from arrival through stage execution.
- 19
- Operational days
- 500,000+
- Festival visitors
- 100+
- Performing acts
Attendance and act counts describe the festival as a whole, not Raquel’s individual roster.
Artist Liaison
Contracted by WINK
Scope: Artist Relations · Talent Logistics · Transportation Coordination · Artist Hospitality · Soundcheck Coordination · Run of Show · Cross-Functional Communication · On-Site Problem Solving
19 operational days, alongside World Cup matches, featuring major international acts, DJs, circus acts, opera singers, classical musicians, acrobats and cultural acts spanning music, culture, soccer and community.
Project context
The city held the most popular and best-visited fan festival in the U.S. for the 2026 World Cup, with over half a million visitors.
Headliners included Davido, Summer Walker, Ludacris, Big Boi, Jermaine Dupri, CeeLo Green, Killer Mike, 6LACK, EARTHGANG, Claptone, AJ Tracey, Kat Graham, Nappy Roots and many more - alongside local and emerging artists and community showcases that gave the festival its real depth.
The Situation
A large-scale international fan experience requires artists, transportation providers, vendors, production teams, and event stakeholders to operate against one tightly coordinated live schedule.
With multiple parties moving simultaneously, successful artist operations depended on clear communication, real-time problem solving, and a reliable point of connection between talent needs and the larger production ecosystem.
The Execution
Served as an Artist Liaison supporting performers throughout the on-site experience from transportation and arrival logistics through backstage coordination, soundcheck, and run of show.
Acted as a central communication point between artists teams, vendors, transportation, and production teams, translating artist needs into actionable operational information while responding to the inevitable changes of a live event environment.
The work combined artist hospitality, logistics coordination, stakeholder communication, and live production execution to help keep both the talent experience and production schedule moving.
The Impact
Created a more seamless environment for artists by managing the operational details surrounding their performance experience.
By maintaining communication across talent and production stakeholders, anticipating needs, and resolving logistical issues in real time, I helped protect one of the event's most valuable resources: the artist's ability to focus on delivering the performance while the infrastructure around them remained coordinated.